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Things are changing drastically in technology and culture. The
marketing
implications are huge.
You don't need to feel lost.
In this all-day workshop, Blue Ocean Ideas and M Design will cover what's changing
and why it's changing. We'll look at the tools and platforms that you
can be (and should be) engaged with right now to reach your audience
effectively.
You will leave with a firm grasp of all this "stuff" that seems to be
making the world so complex and fast paced. We will present the
information using easy to understand examples so you leave with
knowledge you can use.
Session 1
We will look at the core of web 2.0 - what that means, where it came
from, and why it matters in business. We'll talk about content
publishing, content management systems, search engine optimization,
online video, and more.
Session 2
This will be an in-depth analysis of social media. Everyone's talking
about it. Not everyone knows what to do about it. There are no formulas -
and that is exactly the point. We'll look at why social media is so
powerful and what questions you should be asking to determine your
social media engagement strategy. We'll also teach on the most popular
and most effective tools available to you (for free!) today.
Session 3
This will be an overview of the future of mobile device usage. Things
like smartphones (iPhones, Droids) and tablet devices (iPad, Kindle) are
changing how we learn, how we live, and, as you will see, they are
changing the very way our brains work. Your business needs to know what
the future holds for mobile devices.
Session 4
This will be an insightful look at the role of in-bound marketing for
your organization. Given all of the changes happening in the world, it
is essential that you know how to be found whenever someone is looking
for whatever it is that you do.
There will be plenty of opportunities for Q&A.
Happy Hour to follow for all participants.
(P.S. - Check out the response from our last Social Media Workshop...)
When
Friday, August 6, 2010 from 9:00 AM to 3:30 PM (ET)
It's why
we started Blue Ocean Ideas a few years ago. The company used to be
called Wordswell. We wanted to harness the power of a message to change
people, affect buying behavior, inspire, and do things right.
Eventually,
we realized that Wordswell didn't quite connote what we were great at:
thinking of awesome ideas and figuring out how to make them happen.
